Every video ships with a hook, a narrative, and a conversion goal — concepted, scripted, shot, and cut for the platform it lives on. Not just views. Sales.
Four reasons most brand video gets skipped, and what we do about each one.
Logos, fades, and mood shots while the thumb keeps moving. Our scripts put the hook in frame one, payoff promised by second three.
Videos that flatter the founder, not the buyer. Every concept starts from a customer objection, not a brand guideline.
A 16:9 TVC crammed into Reels converts like a billboard read through a letterbox. Every concept ships in platform-native cuts.
A million views and nothing to click. Every video has one conversion goal and an end card built to hit it.
Whether you need ads that convert, a film that positions, or a steady stream of reels — every video starts with a hook and ends with a goal.
UGC-style and studio ad creative built for the feed: hook matrices, scripted angles, and weekly variation drops for the testing engine.
The one video that does the heavy lifting on your homepage and launches: positioning, product, and proof in under two minutes.
A monthly engine of short-form: batch-shot, hook-tested, and shipped on a calendar that never goes quiet.
A fixed cadence from script to screen. Then the hooks get tested like ads, because they are ads.
Customer-objection research, hook matrix, and scripts. You approve the words before we roll anything.
Batch production: one day, multiple concepts, every angle gathered for variations. UGC, studio, or both.
Hero cuts plus hook variations, captioned for sound-off, delivered in platform-native ratios. 48-hour iteration turnarounds.
Winning hooks get sequels, dead ones get cut. Watch time and thumb-stop rate decide, not taste.
The hook matrix changed how we brief. Thumb-stop rate tripled on the same product, same offer.
One shoot day gave us six weeks of ad variations. CAC dropped 28% as the testing engine churned through them.
Our launch film did the selling on the homepage — time on page doubled and so did add-to-carts.
Both, often in the same batch. UGC-style for feed ads, studio for product and brand film. The concept decides the treatment, not a package.
Mumbai, in studio or on location. For creator-shot UGC we script, direct remotely, and edit — distance doesn't matter.
A batch day typically yields 3–4 concepts with 3–5 hook variations each — a quarter of testing material from one call sheet.
First cuts within a week of the shoot, iterations in 48 hours. Retainer reels run on a fixed monthly calendar.
Like ads: thumb-stop rate, hold rate, and conversions per video. Views are in the appendix, where they belong.
Pick your entry point. Every conversation starts with the number we'd move, not a pitch.
Send your top five running ads. We tear down the hooks and send the doc. You keep it either way.
Request an Audit40 opening frames sorted by objection type. The same library we script from.
Get the LibraryKnow what you need? One batch day, concepts fixed at briefing, variations included.
Scope a ShootReply within one business day · The audit is yours to keep