The challenge
Most brands hit a ceiling the moment they scale, push spend up, watch ROAS fall over. This coconut-water FMCG brand wanted the opposite: pour fuel on Meta and hold 3x+ the whole way up.
What we did
- Sale-led offer framing, the "Holi Sale" campaign alone turned ₹10L into ₹31.3L at 3.14x
- Low-ticket ₹99 / BOGO hooks for volume, 4.0x at a ₹120 AOV across thousands of orders
- Advantage+ (ASC) prospecting, a single prospecting campaign hit 6.4x
- Bottom-funnel remarketing to cart & site visitors, a steady 4.1-4.2x
- Took monthly spend from ₹38k to ₹8.2L, without ROAS flinching
Key insight
Sale-led offers, Advantage+ prospecting and remarketing aren't three tactics, they're one system. That's how spend went 20x while ROAS held at 3x+. The same engine scales any catalogue.
Still working (last 90 days): ₹17L spend → ₹54.4L at 3.19x · 5,488 orders. Peak month: ₹29.8L in 30 days at 3.65x.