We build influencer engines: creators sourced and vetted, briefs that convert, deals negotiated, and ROI tracked per creator — month after month.
Four mistakes we see in almost every influencer program, and what we do about each one.
Big reach, wrong audience, fake engagement. We vet by audience overlap and past conversion — not vanity numbers.
"Just be authentic" produces content that sells nothing. Our briefs script the hook and the offer, then let the creator be the creator.
A single post is a coin flip. Cohorts of creators on repeat cycles build the familiarity that actually converts.
If you can't name your best creator by revenue, you're guessing. Every collab carries a code and a UTM from day one.
Whether you need the full engine, content rights for your ads, or a launch push — every creator gets a brief and a number.
The full system: monthly creator cohorts sourced, briefed, negotiated, and tracked to revenue per creator.
Creator content that feeds your ad account: sourced, licensed, and whitelisted so the best material runs as paid.
A product drop or a seasonal push: a burst of coordinated creators, one window, one tracked offer.
A fixed cadence from sourcing to scoreboard. Then the winners get re-booked.
Audience-overlap analysis, engagement authenticity checks, and past-conversion history. Most candidates don't make the list.
Hooks and offers scripted per creator, rates negotiated, usage rights and contracts sorted before anything posts.
Coordinated posting windows, every collab carrying its own code and UTM. The scoreboard starts on day one.
Revenue per creator decides the next cohort. Winners get repeat cycles, the rest get replaced.
We finally know our best creator by revenue, not likes. She's on her sixth cycle with us.
The whitelisting pipeline cut our ad CAC 42%. Creator content just outperforms studio for us.
Launch sprint: 22 creators, one weekend, 18% code redemption. Best product drop we've ever run.
Mostly nano and micro (5K–100K) — that's where conversion per rupee lives. Bigger names only when the audit says reach is the actual gap.
Audience-overlap analysis against your buyers, engagement authenticity checks, and past conversion history where it exists. Follower count is the last filter, not the first.
They follow a brief: the hook, the offer, and the claim rules are scripted; the delivery is theirs. That's the balance that converts without feeling like an ad read.
Every collab ships with its own promo code and UTM. Redemptions and last-click revenue roll up to a per-creator scoreboard you can see anytime.
Yes — that's the UGC pipeline. We negotiate usage rights up front and whitelist creator handles, so winning content scales as paid without renegotiation.
You do. Contracts name your brand, contacts live in your Airtable. If we part ways, the engine stays yours.
Pick your entry point. Every conversation starts with the number we'd move, not a pitch.
Tell us your category. We send a vetted shortlist and what each creator should cost. You keep it.
Request an AuditThe exact creator brief we use: hook, offer, claim rules, deliverables. Steal it.
Get the TemplateLaunch coming? Cohort size and a redemption target fixed at briefing.
Scope a SprintReply within one business day · The shortlist is yours to keep